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5 Tips for Being a Great Podcast Guest

Consider me inspired after last week’s podcast interview with This Week in Weddings! So, if you’ve pitched yourself to a wedding industry podcast and received an acceptance, the hard work has just begun. Do your homework and listen. Every podcast is going to have its own tone, voice and level of formality. You can’t approach each podcast interview the same so you’ll want to do your due diligence. If you haven’t done so already, the...

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Topics: podcast


This Week in Weddings: Top Takeaways from “Making it to the Main Stage” as a Wedding Industry Speaker

{yes, this was said about 2 minutes into the episode #someoneputthatonamug} This past week, I had the very best time sitting down with Annie and Kimberly from This Week in Weddings, a wedding industry podcast I’ve kept on rotation since they made their debut a few years ago. What was particularly fun about this interview is that it was an encore visit to the show. I had been one of the very first to sit...

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Topics: podcast


What are the best wedding media outlets for me?

When describing what wedding public relations is, the basic tenet is this: You have a message that you want to get out to your target audience (or audiences), and you want to disseminate that message through the appropriate media channels. The question is, which media outlets are the right ones for me? Let’s take a look at some of the best ways to discern the right outlets from the wrong ones. Are my prospects reading...

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Topics: public relations


How to Craft Winning Industry Award Submissions

Whether you realize it or not, awards should play a prominent role in your wedding PR campaign. They not only provide brand recognition, but they also speak to your expertise and act as a source of outside credibility. Winning a few quality awards can grow your revenue, in addition to boosting morale in the office. “That’s great. But where do I apply?” The number one key to a successful award application is to only submit...

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Topics: awards


Managing Press Expectations

Between print deadlines and calls for submissions, it can seem tough to navigate the waters of media relationships. It’s exciting to begin a press campaign for your company but with that, it’s imperative to understand press expectations so you can best determine if your efforts are successful. Below, you’ll find our top things to keep you mind (and keep you going!) as you represent yourself: Patience is a virtue PR takes time – it’s not...

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Topics: public relations


Creating an Effective Modern Media Pitch

Gone are the days when media pitches are strictly limited to blasting out the same press release to your email list of reporters. Many people are missing out on opportunities to get their name out there, simply because they think that a pitch has to be about their company and they may not always have news to share. Sure, there is plenty of company news that is worth the pitch – anything that is timely,...

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Topics: public relations


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