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How to Build Continuing Education into Wedding Your Off-Season

It’s hard to argue with the value of continuing education, but as busy professionals, it’s easy to overlook learning opportunities in favor of tangible money-making efforts. After all, time spent reading or attending workshops could be allotted to client work or marketing your brand. Fortunately, the off-season tends to be slower for most wedding pros, making it the optimal time to double down on educational endeavors and build skills that will set you up for...

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Topics: business strategies

Surprise and Delight Marketing Strategies in the Off Season

The off season is fast approaching and, as you find more time in your schedule, consider it an opportunity to increase productivity and map out PR and marketing strategies for the year ahead. No solid marketing plan is complete without a focus on positive experiences for customers and creative partners, as they’re in an ideal position to refer business. Surprise and delight creates opportunities to really ‘wow’ someone unexpectedly. It’s a proven strategy among Fortune...

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Topics: Marketing

The Special Event and Catersource 2020: Speakers to Look Out For

With both Catersource and The Special Event conferences teaming up for 2020 (co-located in Mandalay Bay, Las Vegas), March is sure to be an educational month for the books. Over 200 sessions will be accessible to attendees, featuring innovation from some of the industry’s greatest pros. Here is a quick list of some of the top speakers and sessions to look out for. Panel – Navigating the Needs of the Modern Wedding Couple Tuesday, March...

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Topics: Speaking

The Special Event Show and Catersource 2020: An Insider’s Guide

Catersource and The Special Event Show are just around the corner in March. Want to make sure you make the most out of the experience? Read on for my top advice for making the most of your time there. About these Events The Special Event Show and Catersource are two of the most anticipated conferences each year. Typically scheduled within 1-2 months of one another in the first quarter of the year, now they are...

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Topics: Networking

OFD Consulting is Hiring: Wedding Publicist!

We’re Hiring! OFD Consulting LLC is an award-winning boutique agency that focuses exclusively on the wedding industry. We’re expanding and now on the hunt for a full-time publicist to work with us in our Richmond office, located in the West End.  The ideal candidate will have an equal love (dare we say obsession?) with media relations and weddings. You don’t necessarily have to be a cat or dog lover, but we ask that you’re open...

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Topics: OFD Consulting

Wedding Industry Conferences: Which One Should I Attend?

In the last ten years, the wedding industry has exploded with wedding conferences, workshops and general opportunities for continuing education. While it’s certainly fantastic to have so many things to consider, you can quickly become overwhelmed with all of the options if you aren’t careful. So the question remains—which wedding industry conference is the best fit for me? First, you’ll want to revisit your current business goals, as well as look ahead to where you...

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Topics: Networking

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