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The Special Event Show and Catersource 2020: An Insider’s Guide

Catersource and The Special Event Show are just around the corner in March. Want to make sure you make the most out of the experience? Read on for my top advice for making the most of your time there. About these Events The Special Event Show and Catersource are two of the most anticipated conferences each year. Typically scheduled within 1-2 months of one another in the first quarter of the year, now they are...

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Topics: Networking

OFD Consulting is Hiring: Wedding Publicist!

We’re Hiring! OFD Consulting LLC is an award-winning boutique agency that focuses exclusively on the wedding industry. We’re expanding and now on the hunt for a full-time publicist to work with us in our Richmond office, located in the West End.  The ideal candidate will have an equal love (dare we say obsession?) with media relations and weddings. You don’t necessarily have to be a cat or dog lover, but we ask that you’re open...

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Topics: OFD Consulting

Wedding Industry Conferences: Which One Should I Attend?

In the last ten years, the wedding industry has exploded with wedding conferences, workshops and general opportunities for continuing education. While it’s certainly fantastic to have so many things to consider, you can quickly become overwhelmed with all of the options if you aren’t careful. So the question remains—which wedding industry conference is the best fit for me? First, you’ll want to revisit your current business goals, as well as look ahead to where you...

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Topics: Networking

Prep your 2020 Press Materials: What to add, what to toss and what to update

With sights set on 2020, now is the time to update your press materials to ensure you are wedding PR-ready. Times are changing so this year- what’s best to add, update or toss altogether? What to add: info one-sheet If speaking or more podcast interviews are a part of your plans in 2020, consider creating a one-sheet PDF to distribute when pitching. Typically branded in your company colors and featuring a headshot, the one sheet...

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Topics: Uncategorized

2020 International Wedding Trend Report – Now Live!

Each year, The Wedding Academy brings together insight from wedding professionals across the world to compile the comprehensive International Wedding Trend Report and we are thrilled to share that the 2020 Report is now available for download. In 2020, our clients shared extensive knowledge of this year’s trends — here’s a sneak peek at what some of them had to say. Floral Design Oleta Collins, Flourishing Art Design Studio: “The time for long, daring bridal bouquets...

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Topics: Inspiration, wedding industry, wedding planners, weddings

Steps to Creating an Effective, Modern Wedding PR Plan for 2020

No matter where you are in your business or how long you’ve been in the industry, a successful wedding PR campaign must begin with a strategic plan. It’s time to see the overarching goal of your public relations push and commit to a consistent process if you want to see results. While you may be ecstatic over a lucky break like a gorgeous wedding featured on a top blog, most publications and features have a...

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Topics: public relations

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