OFD Consulting was borne out of a desire to support wedding professionals in their businesses and, over time, has become an influential force in today’s special events industry.
While working in the trenches as an event professional, I found one hard truth around every corner: wedding professionals love what they do, be it a florist, caterer, stationer or planner — but most were unfamiliar with marketing and PR strategies that can reach new audiences.
In spring 2009, OFD Consulting opened its doors to the industry and, since then, we have grown into a small but mighty team of wedding-obsessed publicists, each with a personal background in hospitality. A day in the life of a wedding publicist is ever-changing, but you can typically find us discussing strategy with our clients, securing press features in digital and print publications, coordinating feature interviews for podcasts, and pitching our clients for national and local speaking engagements.
As our clients grew, we recognized a common need for representation of noted event professionals and brands who valued being positioned in front of industry peers. In early 2019, after much consideration, we decided that our publicity retainers who focus entirely on B2B press and speaking opportunities. Focusing primarily on this niche space has allowed OFD Consulting to become the only wedding PR agency dedicated entirely to this area of expertise, and as a result, we’ve seen opportunities for our clients soar.
As a part of this shift, we also launched Wedding Industry Speakers, an in-demand resource for conference organizers and education chairs seeking quality event speakers.
At the same time, we also saw a need for a wedding PR solution that was cost-effective and user-friendly for small businesses that wanted to reach couples through B2C press and real wedding features. Thus, OFD Collective was launched for small businesses who are ready to take their own PR plunge with the guidance of a publicist, and ongoing press opportunities.
As the leading wedding PR educator in North America, I’m on the road a lot as I take the stage at national conferences, local association groups, and other industry engagements. My team steers the ship while I’m on the go, managing client needs and media inquiries like second nature. Together, we are committed to elevating our clients through high-profile press features, top-tier speaking engagements, and a strategic approach to setting and achieving marketing goals.