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What are the best wedding media outlets for me?

When describing what wedding public relations is, the basic tenet is this: You have a message that you want to get out to your target audience (or audiences), and you want to disseminate that message through the appropriate media channels. The question is, which media outlets are the right ones for me? Let’s take a look at some of the best ways to discern the right outlets from the wrong ones. Are my prospects reading...

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Topics: public relations


How to Craft Winning Industry Award Submissions

Whether you realize it or not, awards should play a prominent role in your wedding PR campaign. They not only provide brand recognition, but they also speak to your expertise and act as a source of outside credibility. Winning a few quality awards can grow your revenue, in addition to boosting morale in the office. “That’s great. But where do I apply?” The number one key to a successful award application is to only submit...

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Topics: awards


Managing Press Expectations

Between print deadlines and calls for submissions, it can seem tough to navigate the waters of media relationships. It’s exciting to begin a press campaign for your company but with that, it’s imperative to understand press expectations so you can best determine if your efforts are successful. Below, you’ll find our top things to keep you mind (and keep you going!) as you represent yourself: Patience is a virtue PR takes time – it’s not...

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Topics: public relations


Creating an Effective Modern Media Pitch

Gone are the days when media pitches are strictly limited to blasting out the same press release to your email list of reporters. Many people are missing out on opportunities to get their name out there, simply because they think that a pitch has to be about their company and they may not always have news to share. Sure, there is plenty of company news that is worth the pitch – anything that is timely,...

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Topics: public relations


Creating an Online Newsroom for your Web Site

With engagement season upon us, it’s important to set the stage and make your online presence known. You can expect an influx of media outlets producing more wedding related content since it’s the prime time of year for newly engaged couples to be searching for evergreen wedding planning topics. With that being said, the media will be on the hunt for expert resources, and having an online newsroom ready to go on your website can...

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Topics: public relations


Ending the Busy Wedding Season on a High Note

While you might be enjoying a short lull in weddings during these warm summer days, September and October are just around the corner. One of the busiest times of year is about to be in full swing. You can’t celebrate the year’s end buried under a pile of to-dos; now is the time to set yourself up for success. The best way to prepare for your busy season is to take care of important marketing...

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Topics: Business


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