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2020 International Wedding Trend Report – Now Live!

Each year, The Wedding Academy brings together insight from wedding professionals across the world to compile the comprehensive International Wedding Trend Report and we are thrilled to share that the 2020 Report is now available for download. In 2020, our clients shared extensive knowledge of this year’s trends — here’s a sneak peek at what some of them had to say. Floral Design Oleta Collins, Flourishing Art Design Studio: “The time for long, daring bridal bouquets...

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Topics: Inspiration, wedding industry, wedding planners, weddings


Steps to Creating an Effective, Modern Wedding PR Plan for 2020

No matter where you are in your business or how long you’ve been in the industry, a successful wedding PR campaign must begin with a strategic plan. It’s time to see the overarching goal of your public relations push and commit to a consistent process if you want to see results. While you may be ecstatic over a lucky break like a gorgeous wedding featured on a top blog, most publications and features have a...

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Topics: public relations


Engage Summit: Behind the Scenes Guide

Engage! is one of my favorite conferences to attend each year. Touted as THE event to attend to truly connect with and understand the luxury wedding market, Engage! Luxury Wedding Business Summit takes place in multiple locations domestically in North America, as well as internationally. Personally, I find that preparation to attend Engage takes more time than other seminars and workshops that I attend throughout the year. Given the typical investment to travel and attend...

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Topics: Engage


5 Tips for Being a Great Podcast Guest

Consider me inspired after last week’s podcast interview with This Week in Weddings! So, if you’ve pitched yourself to a wedding industry podcast and received an acceptance, the hard work has just begun. Do your homework and listen. Every podcast is going to have its own tone, voice and level of formality. You can’t approach each podcast interview the same so you’ll want to do your due diligence. If you haven’t done so already, the...

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Topics: podcast


This Week in Weddings: Top Takeaways from “Making it to the Main Stage” as a Wedding Industry Speaker

{yes, this was said about 2 minutes into the episode #someoneputthatonamug} This past week, I had the very best time sitting down with Annie and Kimberly from This Week in Weddings, a wedding industry podcast I’ve kept on rotation since they made their debut a few years ago. What was particularly fun about this interview is that it was an encore visit to the show. I had been one of the very first to sit...

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Topics: podcast


What are the best wedding media outlets for me?

When describing what wedding public relations is, the basic tenet is this: You have a message that you want to get out to your target audience (or audiences), and you want to disseminate that message through the appropriate media channels. The question is, which media outlets are the right ones for me? Let’s take a look at some of the best ways to discern the right outlets from the wrong ones. Are my prospects reading...

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Topics: public relations


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