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Managing Press Expectations

Between print deadlines and calls for submissions, it can seem tough to navigate the waters of media relationships. It’s exciting to begin a press campaign for your company but with that, it’s imperative to understand press expectations so you can best determine if your efforts are successful. Below, you’ll find our top things to keep you mind (and keep you going!) as you represent yourself: Patience is a virtue PR takes time – it’s not...

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Topics: public relations


Creating an Effective Modern Media Pitch

Gone are the days when media pitches are strictly limited to blasting out the same press release to your email list of reporters. Many people are missing out on opportunities to get their name out there, simply because they think that a pitch has to be about their company and they may not always have news to share. Sure, there is plenty of company news that is worth the pitch – anything that is timely,...

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Topics: public relations


Creating an Online Newsroom for your Web Site

With engagement season upon us, it’s important to set the stage and make your online presence known. You can expect an influx of media outlets producing more wedding related content since it’s the prime time of year for newly engaged couples to be searching for evergreen wedding planning topics. With that being said, the media will be on the hunt for expert resources, and having an online newsroom ready to go on your website can...

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Topics: public relations


Ending the Busy Wedding Season on a High Note

While you might be enjoying a short lull in weddings during these warm summer days, September and October are just around the corner. One of the busiest times of year is about to be in full swing. You can’t celebrate the year’s end buried under a pile of to-dos; now is the time to set yourself up for success. The best way to prepare for your busy season is to take care of important marketing...

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Topics: Business


Hiring a PR Intern: What you Need to Know

If you’re in a place where you are in need of a little extra help, but don’t quite have the resources or budget to hire a publicity firm, it might be the right time to bring in a PR intern. Eager college students and recent graduates can bring new perspective and fresh ideas that can really benefit your business and make your daily life a lot more manageable. With that, let’s take a look at...

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Topics: public relations


Creating the Ultimate Media List

Before launching a new PR campaign to publicize your wedding business, it is wise to research and carefully select the media that will receive your pitches and hopefully share your work and wisdom. A media wish list is more than just a collection of outlets and names in your genre; it is actually a set of goals for your campaigns, and the outline of your overall plan to gain attention and exposure. The ultimate media...

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Topics: public relations


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