Blog

On Our Blog, We Share...

On our blog, we share a mix of industry news, company news and up-to-date wedding publicity guidance.

Maximizing PR During the Wedding Boom

What happens when a global pandemic makes it impossible to host a large wedding celebration for more than a year? A wedding boom! Thousands of couples have had to push their weddings from 2020 and 2021 into 2022, resulting in…

Breaking Down PR Goals for Peak ROI

As an event business owner, your time is monetized — every minute counts, and there’s simply no room for ineffective PR strategies. If you’re investing time and energy in publicity efforts, they have to move the needle and push you…

Your Guide to Successful Award Submissions

In the special events industry, we are blessed with a number of impactful award opportunities — from NACE One to BizBash to Catersource ACE awards, there is a spot for every industry professional to shine. But, submitting yourself or your…

Getting Real with Real Weddings: Setting Press Expectations with Clients and Creative Partners

Real wedding features are, without a doubt, a great way to reach your target audience, increase brand awareness, and establish social proof. Not to mention, earning those valuable links is beneficial for SEO. However, they take a significant amount of…

wedding reception table

Inspiration Shoots: Worth the Investment?

Most wedding pros have their opinions about inspiration shoots, typically based on their own experiences in the past. However, with industry publications increasingly prioritizing real weddings (even to the point of refusing shoot submissions), the big question is: What makes…

Mapping Out the Journey to Your Personal Brand

As we prepare for events to come back in full force, the market—and the industry—we are reentering looks remarkably different from how we left it. Client objections have shifted, the economy remains precarious, and we’re anticipating an influx of new…