On our blog, we share a mix of industry news, company new and up-to-date wedding publicity guidance.
As an event business owner, your time is monetized — every minute counts, and there’s simply no room for ineffective PR strategies. If you’re investing time and energy in publicity efforts, they have to move the needle and push you…
In the special events industry, we are blessed with a number of impactful award opportunities — from NACE One to BizBash to Catersource ACE awards, there is a spot for every industry professional to shine. But, submitting yourself or your…
Real wedding features are, without a doubt, a great way to reach your target audience, increase brand awareness, and establish social proof. Not to mention, earning those valuable links is beneficial for SEO. However, they take a significant amount of…
Most wedding pros have their opinions about inspiration shoots, typically based on their own experiences in the past. However, with industry publications increasingly prioritizing real weddings (even to the point of refusing shoot submissions), the big question is: What makes…
As we prepare for events to come back in full force, the market—and the industry—we are reentering looks remarkably different from how we left it. Client objections have shifted, the economy remains precarious, and we’re anticipating an influx of new…
For many wedding pros, public relations is always that task you’d love to do in a perfect world but ends up languishing at the bottom of one’s to-do list in favor of more pressing responsibilities. It’s understandable — you have clients…