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Hiring a PR Intern: What you Need to Know

If you’re in a place where you are in need of a little extra help, but don’t quite have the resources or budget to hire a publicity firm, it might be the right time to bring in a PR intern. Eager college students and recent graduates can bring new perspective and fresh ideas that can really benefit your business and make your daily life a lot more manageable. With that, let’s take a look at...

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Topics: public relations


Creating the Ultimate Media List

Before launching a new PR campaign to publicize your wedding business, it is wise to research and carefully select the media that will receive your pitches and hopefully share your work and wisdom. A media wish list is more than just a collection of outlets and names in your genre; it is actually a set of goals for your campaigns, and the outline of your overall plan to gain attention and exposure. The ultimate media...

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Topics: public relations


Networking Etiquette for Wedding Industry Conference Season

We’re in the business of people. I know I’m preaching to the choir when I say this. Conference season is no different – from speaking to spectating to traveling and anything in between, we’re constantly sharing our expertise, chit-chatting with the flight attendant (maybe even calling down to the hotel desk to ask for another sleep mask?), and networking with all of the pros we get to reunite with from across the country. Networking itself...

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Topics: Networking


Best Tips for Wedding Industry Headshots

Head shots are a must-have for professional purposes — it gives others a look at the face behind the brand. Now more than ever, head shots are being considered as a strategy that can elevate your brand to the next level. In fact, I recently invested a great deal into head shots for my entire team with the confidence that it will pay back in dividends. With that said, here’s your personal guide to incredible head...

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Topics: Marketing


NACE One Award Nomination

I am so honored to be nominated for “Speaker of the Year” by the NACE One Awards, and better yet, to be in the company of four amazing women! The “Speaker of the Year” award recognizes professional speakers who consistently engage, motivate and inspire audiences. Thank you, NACE!

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Topics: Speaking



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