On our blog, we share a mix of industry news, company news and up-to-date wedding publicity guidance.
Real Weddings: Getting Client Information that you Need (and Quickly!)
Back in my reception planning days, there were two things I could always count on: the bridesmaids would never wear their dresses again and that any email responses from the couple here on out would take at least a week,…
Offline Wedding PR for Event Professionals
It’s a fact- couples spend a great deal of their time planning their weddings online which is all the more reason you will focus quite a bit of your PR strategies there. With that being said, there are still a…
Changing the Conversation about Event Industry Networking
My life in the wedding industry began with three martinis at an industry networking group when I was fresh out of college. It gave me just enough confidence (liquid courage?) to run as a write-in candidate for the inaugural PR…
Is my Real Wedding Submission worthy?
Here is the thing about couples- they really love their wedding. And who can blame them? They’re the ones who spend hours on Pinterest pinning their “dream” details and meeting with countless vendors to make sure their vision comes to…
Wedding Shows: 5 Considerations Before you say “I Do”
As the wedding season winds down and we make our way into engagement season, professionals across the US are reviewing their marketing strategies for the coming year and deciding where to invest their time and money. Wedding shows are a…
Effective Reply Systems with your Wedding Couples
Over 90% of today’s couples are Millennials. They have officially taken the driver’s seat, and industry pros recognize the need to adapt to their ways and their preferences. It’s essential, for instance, that you master their preferred form of communication,…