On our blog, we share a mix of industry news, company news and up-to-date wedding publicity guidance.
Wedding Shows: 5 Considerations Before you say “I Do”
As the wedding season winds down and we make our way into engagement season, professionals across the US are reviewing their marketing strategies for the coming year and deciding where to invest their time and money. Wedding shows are a…
Effective Reply Systems with your Wedding Couples
Over 90% of today’s couples are Millennials. They have officially taken the driver’s seat, and industry pros recognize the need to adapt to their ways and their preferences. It’s essential, for instance, that you master their preferred form of communication,…
Avoiding Real Wedding Feature Disappointment
So you’ve done your research and planned out client weddings for the season. You’ve selected editorially competitive images, told the couple’s story, and gathered the entire wedding day team. You get picked up by a publication (hooray!) and the day…
Embracing Brand Journalism as a Wedding Professional
If you’re a millennial, or anywhere in the vicinity of being a millennial, then you’ve spent the majority of life being sold to. And because of this, companies are having a more difficult time reaching their audience through traditional PR…
Crisis in the Wedding Industry
Crisis. Not necessarily the first word that comes to mind when you think of the wedding industry. Sure- the buttercream could melt off of a cake on a hot summer day, and on occasion, the event itself may cancel. But…
Communicating Change in your Wedding Business
If you’re looking to make a change in your wedding business, then it is essential to focus on execution. Fresh off of a re-brand, I can’t help but feel pangs of empathy when discussing the challenge with clients and colleagues…