On our blog, we share a mix of industry news, company news and up-to-date wedding publicity guidance.
How to Build Continuing Education into Wedding Your Off-Season
It’s hard to argue with the value of continuing education, but as busy professionals, it’s easy to overlook learning opportunities in favor of tangible money-making efforts. After all, time spent reading or attending workshops could be allotted to client work…
Surprise and Delight Marketing Strategies in the Off Season
The off season is fast approaching and, as you find more time in your schedule, consider it an opportunity to increase productivity and map out PR and marketing strategies for the year ahead. No solid marketing plan is complete without…
The Special Event Show and Catersource 2020: An Insider’s Guide
Catersource and The Special Event Show are just around the corner in March. Want to make sure you make the most out of the experience? Read on for my top advice for making the most of your time there. About…
Prep your 2020 Press Materials: What to add, what to toss and what to update
With sights set on 2020, now is the time to update your press materials to ensure you are wedding PR-ready. Times are changing so this year- what’s best to add, update or toss altogether? What to add: info one-sheet If…
2020 International Wedding Trend Report – Now Live!
Each year, The Wedding Academy brings together insight from wedding professionals across the world to compile the comprehensive International Wedding Trend Report and we are thrilled to share that the 2020 Report is now available for download. In 2020, our…
Steps to Creating an Effective, Modern Wedding PR Plan for 2020
No matter where you are in your business or how long you’ve been in the industry, a successful wedding PR campaign must begin with a strategic plan. It’s time to see the overarching goal of your public relations push and…