On our blog, we share a mix of industry news, company news and up-to-date wedding publicity guidance.
Getting Real with Real Weddings: Setting Press Expectations with Clients and Creative Partners
Real wedding features are, without a doubt, a great way to reach your target audience, increase brand awareness, and establish social proof. Not to mention, earning those valuable links is beneficial for SEO. However, they take a significant amount of…
Inspiration Shoots: Worth the Investment?
Most wedding pros have their opinions about inspiration shoots, typically based on their own experiences in the past. However, with industry publications increasingly prioritizing real weddings (even to the point of refusing shoot submissions), the big question is: What makes…
Mapping Out the Journey to Your Personal Brand
As we prepare for events to come back in full force, the market—and the industry—we are reentering looks remarkably different from how we left it. Client objections have shifted, the economy remains precarious, and we’re anticipating an influx of new…
Make Wedding PR Easier with these Streamlining Tips
For many wedding pros, public relations is always that task you’d love to do in a perfect world but ends up languishing at the bottom of one’s to-do list in favor of more pressing responsibilities. It’s understandable — you have clients…
A Guide to Creating a Media-Friendly Site
A website is one of the single most important tools for sales and marketing for any business owner. It serves as a way to communicate your brand story to ideal clients and present a case for how you can make…
Wedding Publicity: Leveraging Trends in 2021
Traditionally, the wedding and event industry welcomes each new year with a look at the latest trends and what industry pros can expect for the year ahead. We are in a creative space, so it’s typically a whole host of…