On our blog, we share a mix of industry news, company news and up-to-date wedding publicity guidance.
Wedding Marketing: Family Ties
During my reception planning days, I learned very quickly that there are three sensitivities that brides have: 1) family matters, 2) money matters and 3) how the dress fits. When it came to family, I’d like to think I use…
Car Shopping: A Lesson in Bridal Sales
Everything I learned about selling to brides I learned from used car salesmen. Okay, that may be overstating things ever so slightly, but it’s safe to say that some of my greatest sales lessons to date stem from my car…
To share or not to share: that is the Wedding PR question
As I’ve made mention before, exclusivity reins supreme when it comes to real wedding submissions. Blogs and magazines alike often prefer to showcase fresh content in an ongoing effort to deliver the latest inspiration to their readers. While a seemingly…
Charity: Giving as a Wedding Professional
It’s not easy saying no but oftentimes, it’s the secret to one’s sanity. We say no to fabulous projects when we’re already stretched for finding time to even sleep. We say no to friends’ baby showers because we have weddings…
Dealing with your Worst Critics
Let’s face it- when you put yourself in the position of offering a wedding service or product for someone’s best day in their whole life, you’re asking for trouble. Emotions are always high, even when simply picking out the silverware….
Hail to the Wedding Planner
Many may not know that I had a brief tenure in the world of association management, which was right up my little Type A alley. In addition to a bit of this and that, I assisted with contract negotiations for…