One of my hopes in the new year was to provide further wedding marketing and bridal PR related education to the industry, and I’m happy to report that 2013 is already shaping up to be a productive year! It’s with great pleasure that I announce my recent contributions to the Knot’s B2B blog,which strives to provide news and education to wedding professionals.
This was a particularly challenging endeavor as I had to take off my “real wedding submission hat” (it’s a fancy hat- you should see it :)) and speak more to the mechanics of solid public relations. We talk a bit about the importance of goals as well as creative measures for drawing press to your company.
While I already alluded to the collaboration in my Year End recap so below, I wanted to follow up with links to the four articles that recently went live. Enjoy!
How to Set PR Goals for your Business
The Top PR Tools for your Business
Five Ways to Create Buzz about your Business
Essentials to an Effective PR Strategy
The articles are all available on the B2B site- just click here! My sincerest thanks to The Knot for the opportunity!
Meghan Ely is the owner of wedding marketing and wedding pr firm OFD Consulting. She is the exclusive wedding pr columnist to wedding marketing journal WedLock magazine and is a highly sought after speaker in the wedding industry. She loves ruffle table runners and Royal Wedding Tchotchkes. To learn how OFD Consulting can assist you with your wedding marketing and wedding pr, please contact us today.
