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Wedding Marketing: Pinterest for Wedding Pros

I can’t help it- I get a tad obsessive when I really like something.

I completely tried to tone down my love of the Royal Wedding and ultimately threw  a party that started at 4:30am and ended up on Good Morning America. I promised myself I’d never watch the soapy, addicting Grey’s Anatomy and suddenly I have a hulu subscription so I could essentially have Izzie and Denny playing in the background over and over again while I worked. And sniffled into my keyboard.  What can I say? I only operate on one speed.

So when Pinterest came around, I admit that I was warned by those who knew me to steer clear. After all, who has time to sit around and pin inspiration for painted kitchen cabinets? Well apparently, a lot of people do and they also love the delicious virtual eye candy associated with weddings. So I joined.

For me, it’s a great way to brag on my clients:

And if you’re my husband, it’s apparently the spot where you share your not so secret love of doors (which yes, is a very difficult thing to buy for the holiday season):

For my clients, however, I’ve found it’s a tremendous platform for building yourself as an expert as well as showcasing your portfolio and press. Just take a trip over to the “About Pinterest” page and the number two use of Pinterest is.. well, see for yourself:

And great news if you’re also a wedding blogger, as Pinterest has instructions HERE to install  “Pin It” button on your blog, which will ultimately drive more traffic to you. Just one word of warning- if Wedding PR is currently apart of your wedding marketing strategies, remember the delicate balance of exclusivity and avoid pinning anything currently being considered by a wedding blog or magazine.

So while I’m certainly not a proponent of jumping on every single social media bandwagon at once (even Justin Timberlake can convince me that My Space is here to stay), Pinterest has proven to be a must do if ready to bring more social awareness to you and your wonderfulness.

That is, of course, unless someone catches you pinning kitchen cabinets and Grey’s Anatomy scenes. Not that I would ever do that.

Meghan Ely is the owner of wedding marketing and wedding pr firm OFD Consulting. She is the exclusive wedding pr columnist to wedding marketing journal WedLock magazine and is a highly sought after speaker in the wedding industry. She loves ruffle table runners and Royal Wedding Tchotchkes. To learn how OFD Consulting can assist you with your wedding marketing and wedding pr, please contact us today.