Wedding Marketing: The Secret to Selling to Brides

It’s no secret that I’m a sucker for great educational opportunities- especially those that land in my own backyard so to speak! It’s with that, that I wanted to send along this wonderful opportunity courtesy of Richmond Bridal Showcase. My friend and colleague Marc McIntosh will be in town November 12 and 13 for his seminar “The Secret to Selling to Brides.”

I know a lot of people throw around the word “can’t miss” but this truly is. Marc is one of the most talented speakers out there (the man sold out his seminar at Wedding MBA for goodness sakes!) and I have had the pleasure of listening to him speak several times, and always pick up something new. If you’re an OFD client, I’m probably already making you go to this but if you aren’t, then make sure you mark your calendar accordingly and register today!

Information regarding both times are below and you can register for the November 12 session HERE and the November 13 session here. ~Meghan

Monday, November 12

The Place at Innsbrook
4036 Cox Road
Glen Allen, Virginia

Doors open 6:30 pm
Seminar 7:00 pm – 9:00 pm

Tuesday, November 13
Renaissance Conference Center
107 West Broad Street
Richmond, Virginia

Doors open 8:30 am
Seminar 9:00 am – 11:00 am

The all new Secrets of Selling to Brides seminar is coming to Richmond! Invest a couple hours of your time (but none of your money, because it’s free) and we will show you how to increase your wedding business.

At this seminar, you will discover why selling to the bride is different than selling to anyone else.  Learn cost-effective ways of reaching the bride and turning her into a valuable customer.  We guarantee that you will walk away with dozens of innovative ideas and strategies that you can put to use immediately.  These are fresh ideas … not the tired ones used by your competition!

• Where are the most effective places to advertise?  This list is different than it was even a year ago.

• What are the seven myths of selling to brides, and how do they impact your marketing?

• Why are brides ignoring the traditional wedding planning timelines? What does this mean to you?

• How should you integrate Facebook, Pinterest, Twitter and You Tube into your marketing program?

Plus, you will learn why bridal shows should be a part of your marketing program.  Find out how shows work, why they work and how to make them work for you.  Learn the 10 steps that will ensure show success and the 10 things that you must avoid at all costs. Discover how to make your booth do the selling for you, and how to maximize your results both during and after the show.

If you are serious about selling to brides, this will be two hours well spent. Admission is free and there is no obligation. Seating is limited so reserve your space today!

Meghan Ely is the owner of wedding marketing and wedding pr firm OFD Consulting. She is the exclusive wedding pr columnist to wedding marketing journal WedLock magazine and is a highly sought after speaker in the wedding industry. She loves ruffle table runners and Royal Wedding Tchotchkes. To learn how OFD Consulting can assist you with your wedding marketing and wedding pr, please contact us today.


Meghan Ely

Regarded as one of the leading wedding publicists in the US, Meghan Ely combines in-the-trenches event experience with a love of wedding PR. She has earned coverage for her clients with the New York Times, People, Brides, Bridal Guide, The Knot, Martha Stewart Weddings, CNN Money, and more. She is a WeddingPro Expert and long-time contributor to and